Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole. In the words of Jan Tschichold, “methods and rules upon which it is impossible to improve, have been developed over centuries.” It was the readiness with which he spoke of them. It was the context. He knew that I had arrived in Scotland, for my first visit, just an hour earlier. To produce perfect books, these rules have to be brought back to life and applied. Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole.